These tend to break up the monotony of content by delivering compelling stats in bite-sized chunks, easily digestible and shareable. Plus, they are great at garnering links to pages on your website, thus enhancing your SEO effectiveness. If you have the resources, you should do both quality and quantity, but if you have to pick , choose to produce less quantity, but higher-quality content.
54% of marketers use their content marketing strategy to build loyalty among their customers. 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. Depending on how your company is structured, content marketing might be its own position or team or it could be a part of the duties of several people. For some companies, content marketing is part of an SEO specialist’s job. For other companies that rely heavily on social media as a distribution channel, it’s usually part of the social media marketing team’s responsibilities. There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands.
I love these because they look so real and organic so they perform really well especially on social and they help establish more credibility for the brand. By writing an article that addresses each of these queries, the company has effectively marketed to each niche need found during the research process. These articles would be relevant, informative, and valuable to the targeted audience. Through the use of keywords, the articles have a much more likely chance to be organically seen. A well-crafted content marketing strategy makes your business a thought leader, building brand preference as you inform and educate buyers.
A perfect content strategy would be cyclical, one that continues to guide prospects through the stages over and over, essentially creating repeat or lifelong customers. Now it makes sense why 70% of companies are investing in their own content marketing strategy. We discussed different types of content marketing, ranging from videos to white papers and blogs.
He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and Jell-O and Proctor & Gamble’s approaches worked because they knew exactly who their customers were and what sort of content they were looking for.
By partnering with an influencer, you can gain more exposure and boost your sales organically. With over 3.6 billion people using social media in 2020 and a projected 4.41 billion by 2025, according to Statista, social media has become a remarkably effective marketing tool. Recorded content such as how-to videos and product demos are two of the most popular types of video content. Youtube has over 2 billion active users, according to Global Media Insight, which makes video content one of the most effective ways to reach and engage with your audience. Here are 10 content marketing methods to consider for your overall marketing strategy. Hopefully, this roundup of the latest content marketing statistics helped you to develop a better understanding of content marketing, and the trends to look out for going forward.
Since content marketing is a long-term strategy, it can take a while before businesses see any returns from it. Content marketing works like a bank’s compounding interest. Marketing Automation can take around 6-12 months for content marketing to show major results and begin to establish a reputation for your company in the industry.
With a successful strategy, you can reach huge new audiences and promote your products or services – without having to spend a dime on advertising. Knowing the right platform for you will ultimately depend on your marketing goals and target audience, paired with some trial and error. Which brings us nicely to our final content marketing tip…
Here are some of the KPIs that we track at Foleon to measure the performance of our content. Only once you’ve determined a goal for each asset can you assess its effectiveness and begin to optimize it. Good BOFU content can convince people to click on the “Buy,” (or, the “Try”) button. These three titles cater to potential visitors experiencing frustration but have not yet nailed down exactly what’s causing it or what kind of solution to investigate. Visitors are likely to click on these titles because they promise more information that will help them clarify the question they’re facing.